Privacy Policy For AlexGold

Effective Date: April 4, 2026 Last Updated: April 4, 2026

Welcome to ALEX GOLD (“Company,” “we,” “our,” or “us”). We are committed to protecting your personal privacy and ensuring that your personal data is handled in a safe, transparent, and legally compliant manner.

This Privacy Policy governs the manner in which ALEX GOLD collects, uses, maintains, and discloses information collected from users (each, a “User” or “you”) of the ALEX GOLD website and associated services (collectively, the “Site”). By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

1. DATA COLLECTION AND CLASSIFICATION

We collect various types of information in connection with the services we provide, which generally falls into the following categories:

1.1 Information You Voluntarily Provide In the course of interacting with our Site, such as creating an account, subscribing to our newsletter, or contacting customer service, we may collect personally identifiable information (“PII”), including but not limited to:

• Identity Data: First name, last name, and account login credentials.

• Contact Data: Email address, billing address, shipping address, and primary phone number.

• Financial Data: Payment card details and billing information (Note: all payment processing is routed through secure, third-party payment gateways; we do not store full credit card numbers on our servers).

• Communication Data: Records of correspondence, including messages sent through our contact forms or customer support channels.

1.2 Automatically Gathered Information When you navigate our Site, we automatically collect specific technical data regarding your device and browsing actions. This may include:

• Technical Data: Internet Protocol (IP) address, browser type and version, time zone setting, operating system, and platform details.

• Usage Data: Information about how you use our website, including the Uniform Resource Locators (URLs) indicating how you arrived at our Site, pages viewed, page response times, and length of visits to certain pages.

• Tracking Data: Information collected via cookies, web beacons, and similar tracking technologies.

1.3 Transactional and Order Information When you initiate or complete a purchase, we collect data strictly necessary to fulfill the commercial transaction, including records of the products purchased, total order value, selected payment method, and complete order history.

2. LEGAL BASIS AND USE OF INFORMATION

We only process your personal data where we have a lawful basis to do so. We use the collected information for the following business and commercial purposes:

• Contractual Fulfillment: To process transactions, verify payments, and arrange for the shipping and delivery of your orders.

• Account Management: To create, maintain, and secure your registered user account.

• Customer Support: To respond efficiently to your customer service requests, inquiries, and support needs.

• Service Improvement: To analyze user behavior and feedback in order to improve our website architecture, product offerings, and overall user experience.

• Marketing (With Consent): To send periodic emails regarding promotional offers, new products, and company news. You may withdraw your consent for marketing communications at any time.

• Security and Legal Compliance: To detect and prevent fraudulent transactions, enforce our Terms of Service, and comply with binding legal obligations and regulatory requirements.

3. COOKIES AND TRACKING TECHNOLOGIES

Our Site uses “cookies” and similar tracking technologies to enhance user experience. Cookies are small data files placed on your device’s hard drive. We utilize:

• Essential Cookies: Strictly necessary for the operation of our Site (e.g., maintaining items in your shopping cart).

• Analytical Cookies: To track site performance and visitor metrics.

• Marketing Cookies: To deliver relevant advertisements to you based on your browsing interests.

You may choose to set your web browser to refuse cookies or to alert you when cookies are being sent. However, doing so may render certain parts of the Site functionally inaccessible.

4. DISCLOSURE AND SHARING OF DATA

We do not sell, trade, or rent your personally identifiable information to third parties. We may share your data only under the following circumstances:

• Third-Party Service Providers: We employ external companies to facilitate our services, including payment processors, shipping couriers, hosting providers, and marketing platforms. These third parties have access to your personal data only to perform specific tasks on our behalf and are legally obligated not to disclose or use it for any other purpose.

• Business Transfers: In the event that ALEX GOLD undergoes a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personal data will likely be among the assets transferred.

• Legal Mandates: We will disclose your information where required to do so by law, subpoena, or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement.

5. PAYMENT PROCESSING SECURITY

We maintain strict compliance with industry standards for payment processing. All payment transactions are encrypted using Secure Socket Layer (SSL) technology and processed through fully compliant third-party gateways. ALEX GOLD does not possess, store, or retain your complete financial or credit card data.

6. DATA SECURITY MEASURES

We have implemented commercially reasonable and appropriate technical and organizational security measures designed to protect your personal information against accidental loss, unauthorized access, alteration, and disclosure. This includes SSL encryption, secure servers, and restricted internal access protocols. However, no method of transmission over the Internet or electronic storage is 100% secure; therefore, we cannot guarantee its absolute security.

7. USER DATA RIGHTS

Depending on your jurisdiction, you are entitled to certain fundamental rights regarding your personal data:

• The Right to Access: You may request copies of your personal data held by us.

• The Right to Rectification: You may request that we correct any information you believe is inaccurate or incomplete.

• The Right to Erasure: You may request that we erase your personal data, under certain conditions.

• The Right to Restrict/Object: You have the right to object to our processing of your personal data or request that we restrict it.

• The Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us using the information provided in Section 14. We will respond to your request within the legally mandated timeframe.

8. THIRD-PARTY LINKS

Our Site may contain links to websites operated by third parties. We do not control the content or links that appear on these sites and are not responsible for the privacy practices employed by websites linked to or from our Site. Browsing and interaction on any other website is subject to that website’s own terms and policies.

9. PROTECTION OF CHILDREN’S PRIVACY

Our Site is meant for a general audience and is not directed at children. We do not knowingly collect or solicit personal information from individuals under the age of 13. If we become aware that we have collected personal data from a child under 13 without verification of parental consent, we will take immediate steps to delete that information from our servers.

10. DATA RETENTION POLICY

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations (for example, tax and accounting regulations), resolve disputes, and enforce our legal agreements and policies.

11. MARKETING COMMUNICATIONS

If you have opted in to receive promotional correspondence, we may use your email address to send you updates, newsletters, and marketing materials. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

12. INTERNATIONAL DATA TRANSFERS

ALEX GOLD operates globally. Your information, including personal data, may be transferred to—and maintained on—computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction. By submitting your information, you agree to this transfer, storing, or processing.

13. MODIFICATIONS TO THIS POLICY

ALEX GOLD has the discretion to update this Privacy Policy at any time. When we do, we will revise the “Last Updated” date at the top of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are protecting the personal information we collect.

14. CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Privacy Officer at:

ALEX GOLD Cosmetics Email: info@alexgoldcosmetics.com Phone: 01055220632